Custom Label Buying Guide

Custom Label Buying Guide

Many people don’t realize that creating a label is not as simple as it looks like. There are many factors to be concerned because the label can be an integral part of the end-user’s experience of a product. The right label adheres perfectly, lasts as long as you need, and looks exactly the way you want. The wrong label is not sticky well or looks terrible (poor registration or color deviation) and can make a product look less valuable which would costing your time, money, and reputation.

Getting the right label — there are variables you may not know to consider, or that might not be addressed if you rely on the wrong printing service provider. This buying guide can help you understanding of the process, so that when you want to order the custom labels, you’ll be 100% confident in your label and in the people making it for you.

Label Construction

The typical adhesive label can consist of:

  4. LINER

Label Construction


The basic things that a good label printer will want to know: 

Application surface:

What is the surface the label is being applied to - Metal, glass, plastic, paper or some other material?

Is the surface smooth or textured?  Will the label be in direct contact with food?

The surface onto which the label will be applied has a significant influence on which adhesive will work best. Its performance is critical in ensuring the label is easy to apply and remains affixed on the product.  If the label must be applied directly to an edible part of a food, the adhesive must be food safe.

Exposure environment:

In what environments will the label need to exist that can dramatically impact the label’s appearance and performance. The environments which a label is exposed - Heat and Cold, Moisture and Chemicals, Outdoor or Indoor - can have a major effect on its performance. Not only does the label material need to be considered, but also the adhesive. If the environments exposures are not considered, the label may not last long as expected.


l   What you want the label look like?  Glossy, matt or metallic look effect?

A glossy lamination or spot varnishing can enhance colours.  A matt lamination can make the appearance looks less glossier and proper for adding hot stamping finish.  Or printing your label on a specific material like foil paper and foil resin can create the effect of metallic look

  • Printing color requirement – Spot color or processing color (CMYK color)

The most common approach to create process color is printed using a combination of the four standard-color inks: cyan, magenta, yellow, and black.  A spot color is achieved by using an ink premixed to a specific color. How the color gets put onto the label, whether with spot colors or process printing, can also affect your budget.

  • Label Size and Shape

Any size and shape can be custom made as per request. But if your supplier can use an existing tool for your job, perhaps of slightly different size or shape, you might see some savings of the cost.

  • Quantity

How many labels will you require? Will you need more of the same labels later, or will this be the one-time printing? Quantity is another element that can affect the final cost. If you order a small quantity for your first order, later come back with an order of high-volume, the printer’s initial method may no longer be appropriate for high-volume printing.  The printer will set up the job on different equipment. A good printer will ask you about this, so they can plan ahead and use the process that is most cost-efficient overall.

Application method:

How will the label be applied? Will it be applied by hand or by high speed applicator?

Depending on the application method, labels can be supplied on rolls or on sheet format.

  • Rolls of labels supplied wound around cores. Both the inner diameter of the core and the outer diameter of the finished roll of labels may need to be defined based on the type of application equipment, as well as the label wound direction.
  • Sheet format labels are cut so that each or various labels are on an individual sheet.


Your answers to each of these questions will help your label supplier determine the combination of adhesive, materials, ink and more that will produce a label that does everything you need.

Working with an experienced label supplier who asks you the right questions will ensure that you get a label that looks great and performs well. Ching Teng specialized in label printing and can assist you create the best labels that demonstrating the good quality of your products.

For more information or any questions, please contact us.

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  • custom labels
  • product labels

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